This was a recent commission to craft a yoga and activewear brand. The brief was modern and minimal. It had to appeal primarily to women but not exclude a male target market. As a new local Liverpool business, Shala (which means 'home of yoga' in Sanskrit) is a vibrant and stylish brand of clothing for today’s health conscious active women. The logotype is bespoke, based on a contemporary san serif typeface with adjustments to include the 'S' based arrow theme that suggests the central concepts of movement and momentum.

“Laura has been a great help and truly understood the brief and my visions for my new project. It has been so good to work with someone with such a great variety of clients and I have received amazing quick service in order to meet my deadlines. I couldn’t recommend Laura enough and look forward to working together in the future to develop Shala as a brand!”